Analysing click time - new feature 

Posted by
Dan Zambonini
on
May 2nd, 2007

If you read our latest research paper, you may have noticed that we mined the clickdensity database to produce some of the results, e.g.

Graph of click time against percentage of clicks for various elements on a typical museum home page

This data gave us unique, valuable insights into the behavior of users. That got us thinking that we should make similar data easily accessible from the clickdensity reports.

So, today, we're very excited to announce a new feature in the Hover Map report! When you hover over any element in a page, you'll now not just see the average click time, but also a detailed graph of how many visitors are clicking during the first 30 seconds.  In fact, we've also added a 'mode' average, as well as the current 'mean', just as a little bonus.

New clickdensity feature of a click time graph, in the hover map report

Using this information, you'll be able to better segment your visitors, identify visibility issues, and build up a better understanding of how your visitors are interacting with different aspects of your website.

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